Ever looked at the Google Assistant and wondered how is Google going to make money out of a thing like that? Here is your answer. They already have a plan for that.
According to Google Senior Vice President of Advertising and Commerce Sridhar Ramaswamy, the Assistant will make money suggesting specific sales partners rather than inserting ads.
The plan is to create an affiliate marketing like system, instead of the usual advertisement arrangement that Google does. They will receive a cut for each sale they “assist”. For marketers, there won’t be any additional expense to get things listed on Google Assistant. It will be pulled from the regular Google search results.
Of course the first priority is to make the product better and add new features, Google says. We don’t know how soon Google will start monetizing the Assistant, but this will be an interesting area to watch.
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